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This website states the following, "One of the largest selections of religious jewelry in Chicago." We analyzed that the web page said " Is a family owned, full service jewelry store serving the Chicagoland area for 100 years." It also stated " The DaValle Family has built a reputation for offering the lowest prices without sacrificing quality. Harwood Heights, IL 60706. We buy Diamonds, Gold, Silver Coins, Platinum and Sterling Silver. Check out Davalle Jewelers on Yelp." The header had davalle as the highest ranking search term. It was followed by jeweler, jewelry, and engagement which isn't as ranked as highly as davalle. The next words they uses is wedding. rings was also included and will not be viewed by web crawlers.